Dale Moses probably doesn't know you. But if you enter his
tiny Tudor gallery, sculpted by a dainty English garden, he'll treat you like a long-lost
dear relative whos just walked through the door. His urgent handshake and
spellbinding violet blue eyes are disarming. Bernie, his 15-year-old Schnoodle, might pull
on your pant leg while Moses ushers you into his vintage-chic studio, where you'll find
contemporary works. He'll hand you a price list and let you roam a
series of five rooms. He can be hands-off and hands-on at the same time in a no-nonsense
kind of way that puts guests at ease. If you need his help, he's there in a second. Like a
seasoned Southern-host, he likes to make sure everyone is operating on a first-name basis.
That's why the artist picked the busy corner of Cedar Springs and Wycliff to locate his
gallery. He's counting on the happenstance that should result when more than 200,000
people drive by your business everyday.Those who do venture into this atypical gallery
setting seem to become regulars. In addition to making art accessible, Moses keeps it
affordable.
For a regimented painter, who devotes one full day each week to his
craft, and an entrepreneur with a keen eye for talent, Moses doesn't like to wax
philosophical. Theory? "I don't have one," he quips comfortably from a black
leather 50s chair in his entry parlor. "I paint what I like."
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